Being CEO is Bae – Until You Realise Your Social Media Page Must Look The Part. 

Welcome to Social Media for Business Owners 101. I have an unconsciously grown love for Kwese TV.  Note,  I have never used their decoder or paytv offering. But if it comes down to choosing between Kwese and another…they have a really good fighting chance.

Not because someone referred them. No.  But because of its owner – Strive Masiyiwa.

I mean,  have you ever read one of his Facebook posts?  Chai.  I was blown away by his honesty, rich experience and knowledge in his posts,  so much that I bought into his brand. Imagine! Read More

Part 2.0 – How To Write Engaging Social Media Posts Your Target Audience Can’t Scroll Past!

So,  based on logistics,  did you implement all I mentioned in the last post? 

If you did,  tell me in the comments  – how did it go?

If you didnt, go to the naughty corner. It’s right here.  (Go and read it again.)

So we continue. Driving engagement should be your second nature if you want to wield influence on social media platforms.

Apart from all I’ve shared and will share – you must learn to observe what works and doesn’t from the social sphere around you. 

Take for example,  Diary of a Naija Girl on Instagram.  I am learning how ask controversial questions from her. 😂

She tha queen.  See her IG wall and learn a thing or too if you don’t already follow. 


Incorporating people, their businesses and their causes in your posts go a  long way.

For example: Someone into the fashion designing business, can on social media, write how to spot quality fabrics in an educative post – and then drop a mention of her own fabric source. See? 

Sometimes,  iit can be a gratitude post like the one below. 

If you were one of the people mentioned, wouldn’t you drop a thankful comment under such a post?  Exactly.

10 tags or mentions. 10 comments. It’s simple math.

And also it’s paying it forward, especially when you are publicising other’s brands or businesses which aren’t in direct competition with you. 

People to tag

Your clients or customers –  old or new, people you’d like to network with or admire from afar already, friends and family,  and experts in your field.

Next – K. I. S. S – Richard Branson says it means ‘Keep It Simple,  Stupid’ and that sounded wrong. I googled the term and it really means this.  😑

But you aren’t stupid. You smart,  you loyal and you’re an awesome person. 😁

But here ‘s what that formula means – keep it simple and straightforward with your posts. 

The more easily your readers understand a post,  the more likely they are to engage and drop a comment or reshare.  (You don’t see me commenting on lawyer memes do you?  🙄 Why? I dont understand 😂)

No,  really. 

Avoid too long sentences which are tedious to read.

Use a lot of white spacing in your posts (for Instagram – there are ways to separate your points – with bullet points or other symbols or emojis. Look this up.)

Pursue a singular line of thought when writing. Don’t jump into another idea suddenly in the next line ot next paragraph without easing your readers into it. 

Lastly, read posts by people who write very simply and straighforward. Like Bankole Williams and Steve Harris

The more you read such,  the more you learn to write in such a manner. 

If need be, copy their post structure to suit yours till you learn how to do it on your own. 

Now,  after all is said and done,  if you DO NOT implement any of these strategies,  your engagement won’t increase. Simple. 


In case you don’t know me, my name is Demilade and teaching people the rudiments of #socialmedia is my mission.

I love to see people I teach make awesome impact for their businesses and personal brands through their social media platforms.

Do subscribe to this blog if you want this for yourself too! 😊

Events in June This Social Media Coach Will Be Attending. (Set your calendars!)

Trainings and value-adding events are important.
Especially if you run a business.
Especially if you would like to stay a valuable employee.
Especially if you’re keen on self development.
So, here are my recommendations for you this June. Events to attend!
1. The #TAEHangout
Convener: TheLarryLeo (look him up on Instagram!)
Date: June 22nd, 2018.
Venue: Ikeja, Lagos
The event features sharing of entrepreneurial advice and solutions by people such as Nelly Agbogu a.k.a ‘Naijabrandchick’ who has revolutionized Instagram strategy for businesses, @askdamz , @yourfoodgeek, Padebi Ojomo and many more.
If your business or brand is facing challenges as regards visibility, sales, structures and unhealthy mindsets? Attend. Register here:
2. Boost Your Business with Facebook by Digivate 360 with Padebi Ojomo 
Convener: Digivate with Padebi Ojomo (Serial Entrepreneur and Business Growth Expert)
Date: June 7th 2018.
Venue: Surulere, Lagos
The Boost Your Business with Facebook by Digivate 360, is a training program targeted at SMEs. Through the Boost Your Business with Facebook training, Digivate 360 will be training twenty thousand (20,000) Small businesses across 7 cities in Nigeria. The cities are Abia, Abuja, Enugu, Kaduna, Kano, Lagos and Port Harcourt.
Read more and sign up for other classes:
Register for Padebi’s training here:
3. She Means Business 2018
Convener: She Leads Africa (SLA) X Facebook
Date: (Varied)
Venue: Aba, Abuja, Ibadan, Kaduna, Lagos and Port Harcourt
This event across various states offers 4,000+ young, ambitious Nigerian women the opportunity to attend an in-person training workshop facilitated by SLA and Facebook trainers.
The trainings will teach you how to utilise digital resources that will help you take your business online and compete in a global marketplace. Yipee!
(Some cities are already full, as per registration, but to see which you can still attend and learn more, register here:
*All event details needed are on the fliers above. Enjoy!!!
Maybe I should share such events more often and not go alone…LOL. Should I? Tell me in the comments and don’t forget to subscribe before you leave the blog.
Love ya!

#ArtistSpotlight: GAMiE is the Soulful Rapper and Spoken Word Performer You Want To Meet


The hip-hop genre of music is a rather fascinating blend of poetic prowess and rhythmical magic, and Gamie absolutely has both ends covered. His lyrics are a deep and unapologetic declaration of his faith.

This gifted gospel hip-hop artiste has two recorded albums to his name; Beyond Words and T.T.S.S (Thinker Tailor Soldier Spy), both released in 2015.

He is also the creative mind behind the Random Rap Hip-hop Project, a platform for diverse vibrant expressions of music. Read More

How To Save That Content Money 101.

Hi guys,

Ever wished you could divert some of the money you make from your content jobs right into your savings?

Or maybe you just simply want to save more and not have all that extra money in your ‘spending’ account?

Yes. You know the account I’m referring to. 😂

Well, here’s an ingenious way to do this with the PiggyBankng PiggyLink feature.

PiggyBankng is an app that allows you save regularly and even gain interest quarterly, depending on the interest option you choose.

Also, you do not need to open another BANK ACCOUNT to start saving on your PiggyBank or acceptbpayments via your PiggyLink.

It occurred to me one day while conversing with a friend of mine. He had just launched his Ankara waistcoats fashion line, and I was helping him advertise (still am) for a small commission on any sale I brought in.

Order one, will you? 😉

My first referred customer happened that same week. (Am I an influencer or what?! 🙂 )
She placed an order for more than one waistcoat.

Fast forward a week later, my friend knocked on my Whatsapp door to send my commission. The joy in my heart!

(But it wasn’t a greater joy than that of salvation o. LOL.) I was about sending him my GTBank account number…but then…

I knew that this money would soon become spending money.

It would soon enter the hand of the woman who sells fried plantain and yam at Bariga
Or worse, those people serving lunch at Sweet Sensation.

Hold on, I told him. That was how I raced to Magnus Okeke’s blog. I remember he mentioned being able to accept payment directly into PiggyBank accounts. Yesss. Mans gotta save!

PiggyBankNG is a savings app that allows you put in place automated savings, with features that discourage you from withdrawing often.

An excerpt from an interview with the founders:

‘The CBN has embraced fintech in Nigeria. Piggy Bank is a product of the microfinance bank policy of the CBN. However, the funds are held in UBA. It is a registered bank with the CBN, Nigeria Insurance Deposit Corporation [NIDC] and everything is insured.’

Here's a screenshot of Magnus' blog. Cool guy. 😏

(Wish to sign up on PiggyBank? Sign up here.

So, I sent my friend my PiggyBanknNG link! And I’m expecting the alert anytime from now.

Feels good to save so easily…

Read more about the PiggyBank ‘Piggy Link’ feature in Magnus’ post HERE.

Here’s the link to start saving more on PiggyBankNG –

Still want to know more about PiggyBankNG,’s processes, do so here.

*Do follow this blog for more helpful content tips and senrenre (meaning – frills)

Also, SHARE this with someone who loves content creation. They would love to know about this blog! Use the social share buttons below to do so.

Disclaimer: This article is based on the writer’s personal research and experience. The links included will help you do even more research on the subject.

Your Business Needs Attractive Social Media Content? Try These.

Social media is one great tool you can use to expand the reach of your business and sell products steadily.

However, here are 3 things you must consider when creating social media content for your brand’s platforms.


Have a schedule for your social media content. Unless you are/have a social media manager who is a content machine, have a schedule of the type of content you wish to post at your selected times.

Write like you talk

Conversational writing is key in social media content. This might not be for all of your posts, but it is needful. Break down technical jargon for your audience.

Mind your tone

Your social media content expresses who you are, your brand image and personality.

Ever received an email that you felt was yelling at you? It was probably written in all CAPS with bold underlining and excessive use of exclamation marks.

One way to achieve the right tone is by asking someone else how the post you are about to put out sounds to them.

Use Imagery/Videos.

The place of pictures and videos in your social media content cannot be overemphasized. They attract attention that your text may not have been able to garner.

Even Instagram and Facebook’s algorithm favours videos more than others.

For example…

Answer questions

Open-ended questions are always an engagement generator. Plus, you get to covertly do a survey in a non-boring way, right here on social media! 😂

The more you put out social media content, the more you learn what works and what does not.

Practice creating brief content and also creating lengthy content.

Now, you know these 6. C’mon, go build some engagement!

First published on

The Invisible Life of Ivan Isaenko: A Book Review by Charles Kadib.


Hardback edition

At the heart of every action we take in life, is the yearning to live forever. It is a feeling that is shared by every human and yet is the least expressed of our desires. It is this emotion that singularly drives the many adventures of The Invisible Life Of Isaac Isaenko; a story of many themes. It is the first book of – Scott Stambach – and it memoirs the life of -Ivan Isaenko,-an inpatient in the Mezzyrs Hospital of the gravely ill.

It is first a love story, in it we follow Ivan Isaenko a physically handicapped boy of seventeen who has spent his entire life in the Mazzyrs Hospital of the gravely ill. His life is lonely, consisting of furious and diversified reading of books provided by a kind and
motherly Nurse Natalya and engagement in every sort of prank or diversion he could find in other to escape the boredom of his life and the hideous malformed shape of his body. Read More