Part 2.0 – How To Write Engaging Social Media Posts Your Target Audience Can’t Scroll Past!

So,  based on logistics,  did you implement all I mentioned in the last post? 

If you did,  tell me in the comments  – how did it go?

If you didnt, go to the naughty corner. It’s right here.  (Go and read it again.)

So we continue. Driving engagement should be your second nature if you want to wield influence on social media platforms.

Apart from all I’ve shared and will share – you must learn to observe what works and doesn’t from the social sphere around you. 

Take for example,  Diary of a Naija Girl on Instagram.  I am learning how ask controversial questions from her. 😂

She tha queen.  See her IG wall and learn a thing or too if you don’t already follow. 


Incorporating people, their businesses and their causes in your posts go a  long way.

For example: Someone into the fashion designing business, can on social media, write how to spot quality fabrics in an educative post – and then drop a mention of her own fabric source. See? 

Sometimes,  iit can be a gratitude post like the one below. 

If you were one of the people mentioned, wouldn’t you drop a thankful comment under such a post?  Exactly.

10 tags or mentions. 10 comments. It’s simple math.

And also it’s paying it forward, especially when you are publicising other’s brands or businesses which aren’t in direct competition with you. 

People to tag

Your clients or customers –  old or new, people you’d like to network with or admire from afar already, friends and family,  and experts in your field.

Next – K. I. S. S – Richard Branson says it means ‘Keep It Simple,  Stupid’ and that sounded wrong. I googled the term and it really means this.  😑

But you aren’t stupid. You smart,  you loyal and you’re an awesome person. 😁

But here ‘s what that formula means – keep it simple and straightforward with your posts. 

The more easily your readers understand a post,  the more likely they are to engage and drop a comment or reshare.  (You don’t see me commenting on lawyer memes do you?  🙄 Why? I dont understand 😂)

No,  really. 

Avoid too long sentences which are tedious to read.

Use a lot of white spacing in your posts (for Instagram – there are ways to separate your points – with bullet points or other symbols or emojis. Look this up.)

Pursue a singular line of thought when writing. Don’t jump into another idea suddenly in the next line ot next paragraph without easing your readers into it. 

Lastly, read posts by people who write very simply and straighforward. Like Bankole Williams and Steve Harris

The more you read such,  the more you learn to write in such a manner. 

If need be, copy their post structure to suit yours till you learn how to do it on your own. 

Now,  after all is said and done,  if you DO NOT implement any of these strategies,  your engagement won’t increase. Simple. 


In case you don’t know me, my name is Demilade and teaching people the rudiments of #socialmedia is my mission.

I love to see people I teach make awesome impact for their businesses and personal brands through their social media platforms.

Do subscribe to this blog if you want this for yourself too! 😊

#ArtistSpotlight: GAMiE is the Soulful Rapper and Spoken Word Performer You Want To Meet


The hip-hop genre of music is a rather fascinating blend of poetic prowess and rhythmical magic, and Gamie absolutely has both ends covered. His lyrics are a deep and unapologetic declaration of his faith.

This gifted gospel hip-hop artiste has two recorded albums to his name; Beyond Words and T.T.S.S (Thinker Tailor Soldier Spy), both released in 2015.

He is also the creative mind behind the Random Rap Hip-hop Project, a platform for diverse vibrant expressions of music. Read More

How To Save That Content Money 101.

Hi guys,

Ever wished you could divert some of the money you make from your content jobs right into your savings?

Or maybe you just simply want to save more and not have all that extra money in your ‘spending’ account?

Yes. You know the account I’m referring to. 😂

Well, here’s an ingenious way to do this with the PiggyBankng PiggyLink feature.

PiggyBankng is an app that allows you save regularly and even gain interest quarterly, depending on the interest option you choose.

Also, you do not need to open another BANK ACCOUNT to start saving on your PiggyBank or acceptbpayments via your PiggyLink.

It occurred to me one day while conversing with a friend of mine. He had just launched his Ankara waistcoats fashion line, and I was helping him advertise (still am) for a small commission on any sale I brought in.

Order one, will you? 😉

My first referred customer happened that same week. (Am I an influencer or what?! 🙂 )
She placed an order for more than one waistcoat.

Fast forward a week later, my friend knocked on my Whatsapp door to send my commission. The joy in my heart!

(But it wasn’t a greater joy than that of salvation o. LOL.) I was about sending him my GTBank account number…but then…

I knew that this money would soon become spending money.

It would soon enter the hand of the woman who sells fried plantain and yam at Bariga
Or worse, those people serving lunch at Sweet Sensation.

Hold on, I told him. That was how I raced to Magnus Okeke’s blog. I remember he mentioned being able to accept payment directly into PiggyBank accounts. Yesss. Mans gotta save!

PiggyBankNG is a savings app that allows you put in place automated savings, with features that discourage you from withdrawing often.

An excerpt from an interview with the founders:

‘The CBN has embraced fintech in Nigeria. Piggy Bank is a product of the microfinance bank policy of the CBN. However, the funds are held in UBA. It is a registered bank with the CBN, Nigeria Insurance Deposit Corporation [NIDC] and everything is insured.’

Here's a screenshot of Magnus' blog. Cool guy. 😏

(Wish to sign up on PiggyBank? Sign up here.

So, I sent my friend my PiggyBanknNG link! And I’m expecting the alert anytime from now.

Feels good to save so easily…

Read more about the PiggyBank ‘Piggy Link’ feature in Magnus’ post HERE.

Here’s the link to start saving more on PiggyBankNG –

Still want to know more about PiggyBankNG,’s processes, do so here.

*Do follow this blog for more helpful content tips and senrenre (meaning – frills)

Also, SHARE this with someone who loves content creation. They would love to know about this blog! Use the social share buttons below to do so.

Disclaimer: This article is based on the writer’s personal research and experience. The links included will help you do even more research on the subject.

Writing – A Hobby or a Job?

This is the endless debate. 

To some, writing is a thankless job. A personal hobby that deserves only oohs and aaahs. ‘Oh, your words are so moving’ is basically what they feel writing deserves.


Image from

And for another set, its the far opposite. They are writing mercenaries. You pay, I write. Some even go on to do quite aggressive ‘copying and pasting’ from the net to meet up with the numerous jobs they take on. They are willing to dip their hand in every writing pie as long as long as it will pay the bills.


Says the mercenary writer.

I don’t take sides. But I will simply advocate a balance and share what has worked considerably for me. Do note.

1. The mercenary is a Jack of all trades and master of none. His knowledge of writing is only as deep as the job of the moment requires him to. The hobbyist is a full-time pleasure reader; this pays off in the long run, but his skill still remains blunt somewhat as he isn’t deliberate in learning the do’s and don’ts of WRITING.

Balance: Do it for the craft. Do it for the job. But make sure that you are developing your writing skills constantly, job or not.

2. The mercenary writer soon overburdens himself. Since, his biggest motivation is the money, he will take on any job, as long as it pays, and he or she soon finds out he . The hobbyist doesn’t even know people pay for written content. he is content in his non-profit bubble.

Balance: Pick an area of writing expertise and focus your strength there. Explore, but do not spread yourself too thin across different jobs. Understand that good content (spoken or written) is what sells and earns. Understand that good content brings monetary profit. Treat it with such value.

3. The mercenary most likely understands that words shape societies and charges appropriately. The hobbyist writer is ignorant of this. he does not know fully the power of words.  Written words are ‘personal’, he or she says.


Image from

Balance: I agree with the mercenary. Charge appropriately, except in cases you choose not to.

So, which one are you: MERCENARY or HOBBYIST? What steps will you take to create a balance if you are on either of these extremes now? Share with me in the comments!


Also, if you learnt something from this post, please share with someone.

I know most people don’t share because they feel that us bloggers don’t need their “tiny” social share. But here’s the truth…

I built this blog piece by piece, one small share at a time, and will continue to do so. So thank you so much for your support, my reader.

Some great suggestions:
– Share it to your favorite Facebook group
– Tweet it!
– Share the link on Whatsapp too!

It won’t take more than 10 seconds of your time. The share buttons are right below the post.

Follow this blog by email (for more writing tidbits!) by scrolling to the end of the post page and entering your email

Want to reach out to me? Do so at


5 Books to Kick Off Your 2018 Reading Resolutions

Farafina Books

2018 is the year to read more, isn’t it?

This tweet by Wale Lawal proves this much, with its many retweets and likes.


However, it can also be overwhelming to decide which books to start with. Especially books that will keep you asking for more.

So, here are 4 books to start your New Year book resolutions with, especially if you are looking to read more African literature.

1. Yewande Omotoso: The Woman Next Door

In her novel, Yewande writes about two prickly old women, one black and one white, who discover, after 20 years of exchanging digs and insults, that they might help each other.

Hortensia and Marion are anything but friends and would like it to remain that way. But then a repair project leaves Hortensia with a broken leg and Marion in need of temporary housing.

Published by Kachifo Limited under its Farafina imprint, this is one…

View original post 272 more words

How Flexible is Your Writing Style?

Nicola-Curry-feature1 (1)

Image Credit: Caitlin Mitchell

In my years of young experience in writing content for individual client, I have learnt one thing – FLEXIBILITY.

So, picture this scenario. Writer A writes poems a lot. He shares these poems on Instagram and has a following; lots of people are wowed by his poetic skill.

So, an individual approaches Writer A and asks if he can produce content for an animation video script. Writer A rejects the offfer. He is a poet, he says.

Meanwhile, Writer B who is also a poet is approached by the same brand. Writer B accepts the offer and goes on to research about he can tweak his already-present writing skill to suit the animation script.

Writer B is flexible. And that is the stuff great content writers are made of.

There is no content that you cannot write if you have the basic writing skills down pat, and are willing to research.

No Content.

Now, how to be a flexible writer…

Explore new interests

Even if you are the slightest interested in something you wrote keep practicing it until you get better. Passion plays a big role and how we develop our skills.

I, for one, once tried my hand at fiction writing (yay!) with this re-told Bible story here.

Yes, I did have to stretch myself and go beyond my comfort zone of the usual poem and straightforward content, and I sure was happy to have completed it. I even sent it in as a submission for the Farafina Creative Writing workshop, but that’s another story for another day (LOL. Like, who sends in a bible story?).

If  when you try, you see that you’re not that good at that form of writing, that isn’t a sign to give up (just yet). Keep working at it and soon, you’ll become a writer of many trades.

Take on new challenges/ varying opportunities
You don’t want to be a stiff writer who only sticks to one thing and masters that one talent.

Challenge yourself to make your writing better by engaging in writing exercises (on the internet and offline too). Find new ways via Google to get your creative juices flowing and test your writing skills. Don’t just stick to one aspect of writing that you’re good at but explore more and become good at those too.

Use writing prompts

A writing prompt is a brief passage of text that provides a potential topic idea or starting point for an original essay, report, journal entry, story, poem, or other form of writing. Photographs and works of art can also serve as writing prompts.

The aim of a writer prompt is to stir up an initial idea in the writer’s head and which then allows him or her tell the rest of the story or essay on his or her own. An example:

Imagine you have just one day left to live. Write a 300-word good-bye letter to your best friend. 

See? A writing prompt opens up your mind to possibilities with interesting or intriguing topic ideas.

Wondering how to find writing prompts?
Just Google it up. Select great ones, and…write!


Becoming A Flexible Writer by Shaquanda Dalton.



Dear Writer: Skills You Shouldn’t Leave in 2017.

How is the writing journey so far, guys?

Its amazing how you can chart the course of your writing this New Year by simply setting some relevant and simple goals for your writing platforms this year.

I, for one, plan to take on more coacheea for my writing trainings. No more excuses, I have told myself.  (If you want to up your writing game by taking some of my writing courses, say ‘Aye’ in the comments so we can talk!  😊)

Thinking of those ‘Write’ goals yet? 😏

While you do that, here’s a must-read article on Copyblogger on the skills you, as a writer, must definitely go for in 2018.

Read the juicy post here!

P.S Remember to follow this blog so you can automatically be alerted when I share something new. 

Use the social media share buttons below and share with someone you know who needs this!

4 Books You Should Curl Up with Before the Holidays Are Over!

As sweet as African cherry stinging the insides of your mouth cheeks, these books can only make your holidays sweeter….

Here they are:

1. When A Man Falls From The Sky by Lesley Arimah.

(Image by Tope Owolabi)

This book of short stories would shake you up, then calm you down. Its the perfect jolt your calm holiday needs. 😁

You can get this book at Terra Kulture, VI, on OR on Amazon. 

2. Memoirs of a Professional Bridesmaid by Nneka Ijeoma.

It’s wedding season. Or at least, a lot of weddings are slated to happen in the next few weeks.

(Image from

This 146-paged book of humour will help you take these events more lightly. Don’t blame me if you laugh out loud in public while reading this book o! 

You can get this book on

3. Redeeming Love by Francine Rivers.

Someone once told me that classics are the best reads during the holidays. Especially when that classic so aptly captures the reason we celebrate Christmas – God’s relentless love. if you’re having a hard time learning to deal with your loud, boisterous and colourful family this holiday, this tale of love is for you.

You can get this book at any Christian bookstore around you.

4. The Gift for All People: Thoughts on God’s Great Grace by Max Lucado.

One reader had this to say about it: “A wonderful book, simple in its delivery but profound in meaning. The message that God loves me and wants me for his child was just the message I needed to hear today.I had read and reread several chapters many times before I finally finished this book. Mr. Lucado makes God’s love for all of us truly “The Gift for all people”. I will definitely purchase several copies for friends.”

This is a book filled with beautiful, easy-to-read musings and poems that create the imagery of God’s love exhibited in Christ – Christmas.

You can get this book on Amazon on at De Prince Supermarket, Gbagada, Lagos

I enjoyed it, you will too!

I hope you get the books on this list and indeed, spice up your holiday!

WAW: Writer Advice Wednesday

My writer pick today is Max Lucado

Here’s a rich, luscious excerpt of Max’s writing advice:

‘I came to believe this much: good words are worth the work. Well-written words can change a life. Words go where we never go. Africa. Australia. Indonesia. My daughter was in Bangalore, India, last summer and saw my books in the display window of a shop.

Written words go to places you’ll never go. . . . and descend to depths you’ll never know.

The readers invite the author to a private moment. They clear the calendar, find a corner, flip on the lamp, turn off the television, pour the tea, pull on the wrap, silence the dog, shoo the kids. They set the table, pull out the chair, and invite you, “Come, talk to me for a moment.”

And when it’s time to write, write with clarity. Good writing reflects clear thinking. Here’s a tip: Cherish clarity. Make it your aim to summarize the entire book in one sentence. Distill the message into a phrase, and protect it. Stand guard. Defy interlopers. No paragraph gets to play unless it contributes to the message of the book.

Follow the example of John a writer of one of the Bible’s Gospels. Jesus worked many other miracles for his disciples, and not all of them are written in this book. But these are written so that you will put your faith in Jesus ( John 20:30–31 CEV).

John self-edited. He auditioned his stories to fit the manuscript. He littered his floor with edited paragraphs. Good writers do this. They tap the Delete button and distill the writing.

They bare-bones and bare-knuckle it. They cut the fat and keep the fact. Concise (but not cute). Clear (but not shallow). Enough (but not too much). Make every word earn its place on the page. Not just once or twice, but many times. Sentences can be like just-caught fish—spunky today and stinky tomorrow.

Reread until you’ve thrown out all the stinkers. Rewrite until you have either a masterpiece or an angry publisher. Revise as long as you can. “God’s words are pure words, pure silver words refined seven times in the fires of his word-kiln” (Psalm 12:6 MSG).

Ernest Hemingway espoused rewriting: “I rise at first light . . . and I start by rereading and editing everything I have written to the point I left off. That way I go through a book I’m writing several hundred times . . . Most writers slough off the toughest but most important part of their trade—editing their stuff, honing it and honing it until it gets an edge like the bullfighter’s estoque, the killing sword.” Describing A Farewell to Arms, Hemingway said, “I had rewritten the ending thirty-nine times in manuscript and . . . worked it over thirty times in proof, trying to get it right.”

I find it helps to read the work out loud. First to myself, then to anyone who is kind enough to listen. I vary the locations of the reading. What sounds good in the study must sound good on the porch. What sounds good to me must sound good to my editors. Sure, editing hurts. So does a trip to the dentist. But someone needs to find the cavities.’

Read the full article at